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Over The Counter
(OTC) Aller-Free(Generic
Claritin 10 mg) Allergy relief accounts for
nearly 17 million visits by patients to their doctor annually. Most of
these people suffer from seasonal or temporary allergies. Because of
their proven safety and efficacy, doctors and pharmacists advise the use of a
non-drowsy antihistamine. Furthermore, because of the availability of
OTC loratadine, insurance companies are less likely
to cover prescription non-drowsy antihistamines such as Zyrtec®
and Allegra®. Hence, patients are more likely to use loratadine as a first line therapy for allergy
relief. |
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Ibuprofen 220 mg(Generic
Motrin/Advil)
Ibuprofen is
the most common recommended medicine for pain and inflammation relief.
Unlike acetaminophen (Gen. Tylenol), ibuprofen can treat fever/pain as well
as swelling and redness. Pharmacists also recommend ibuprofen to help
relieve symptoms of the flu and cold. The consumer trusts ibuprofen for
common aches and pains and will purchase this product frequently without
hesitation. Since it went OTC in 1984 in the |
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Simethicone (Generic Gas-X)
Discomfort
from gas is a problem encountered by individuals of all ages. With
people living fast paced lives and eating 'on the go', people encounter this
problem very frequently. There is only one ingredient on the market
which can alleviate gas and bloating - simethicone.
Hence, this product will sell quickly and frequently. The total U.S.
OTC market for gastrointestinal disorders in 2004 was $2.4 billion. Brand
Gas-X sales were nearly $34 million. |
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Ranitidine 75 mg(Generic
Zantac 75) Acid relief
is a very common problem which patients ask the pharmacist for their
recommendation. Besides the use of common antacids such as Rolaids or
Tums, we recommend the use a line of antacids called 'acid-blockers'.
Of the acid blockers, I like to recommend ranitidine because it works fast
and is reasonably priced for the average consumer. Furthermore, we will
be releasing ranitidine 150 mg. (Zantac 150) later this year, which is
original prescription strength. Currently the world market for ranitidine is
close to $ 1 billion & growing at an estimated rate of 5.5%. |
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Loperamide 2 mg(Generic Imodium) There is
only one anti-diarrhea medicine on the OTC market - loperamide.
Pharmacists have no other choice but to recommend this product for people
needing relief from diarrhea. People also purchase loperamide
to keep in the medicine cabinet, or with them while traveling for
emergencies. We will be offering an attractive package size so that the
consumer does not purchase a large quantity he or she may not use. In
2004, Imodium sales neared $26 million with private label sales reaping an
additional $34 million. |
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